I’ve been a fan of the vampire genre since I first cracked open Bram Stoker’s masterpiece, Dracula, in university. Actually, I may have to go back further than that since The Count was my favourite character on Sesame Street. The vampire genre has been with us for a long time and has been tackled from many different angles with many different variations. But no one writes great vampire lit like Charlaine Harris.
I’ll take every chance I get to rave about her Southern Vampire novels and now HBO is making that task so much more fun.
HBO has launched the advertising campaign for True Blood, a television series based on Harris’ work. Anna Paquin will star as Sookie Stackhouse, a beautiful waitress with a unique gift and poor taste in men. Set in a time when Undead Americans have come out of the closet thanks to the development of a synthetic blood substitute, the novels mix adventure, romance and humour into an intoxicating brew. Need another reason to check it out? The show is run by Alan Ball, the man who brought us Six Feet Under.
The viral marketing campaign for new show, which begins September 7th, has taken off, with a variety of websites now running ads for TruBlood, the vampires’ new drink of choice. Gotta love a tag line like “Friends don’t let friends drink friends.”